UC Irvine's contribution to higher studies:
Corporate Wine: "In today's competitive and image-conscious corporate marketplace, it often takes more than just traditional business skills to close the deal. More and more business is being conducted over meals and in social settings, and wine education is becoming an increasingly important skill. "
This goes a long way in explaining why the upper ranks of American businesses are populated by so many ineffectual self aggrandizing blowhards. In the Bay Area, I learned quickly it was best to meet with advertising agencies in the morning, because after lunch their employees tended to be blurry and slurry, and the next day they could never remember what we talked about. Thouroughly pretentious, they would've glady swilled down Gallo Hearty Burgundy, provided it had an impressive label and price to match.