tag:blogger.com,1999:blog-9432695.post3156946907790336915..comments2023-09-05T08:08:11.149-07:00Comments on Bits and Pieces: The Nickel CokeDiligent Bloggerhttp://www.blogger.com/profile/04426359711191016569noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9432695.post-55468103642352360352007-05-17T12:18:00.000-07:002007-05-17T12:18:00.000-07:00Another little tidbit of information that might ex...Another little tidbit of information that might explain Coke's reluctance to raise their price was Pepsi Cola.<BR/><BR/>At one point, short of money and market, Pepsi got hold of a bunch of 12 ounce bottles at a nice discount. They decided to use them and make it part of their marketing: "Pepsi Cola hits the spot 12 ounces that's a lot..." Pepsi then seized that part of the market as that was looking for a bargain cola.<BR/><BR/>This would make me thing that for many years Coke also felt the price pressure of Pepsi. They could claim quality and hence a smaller serving (6 ounces), but could not go higher for fear of driving more cost-conscious consumers to Pepsi.<BR/><BR/>Of course, it didn't all go Pepsi's way either. After the depression and WWII Pepsi was dogged for many years with the perception of being a low cost, poorer substitute for Coke, and had to work to build brand loyalty based on taste and image.Stevehttps://www.blogger.com/profile/04734894170682066431noreply@blogger.com